Save The Pixel
The Art of Simple Web Design
Renowned design and usability pro, Ben Hunt, wants to Save the Pixel.
Every day literally squillions of pixels are enslaved into creating web pages that confuse, frighten and irritate.
This Madness Must End!
Overview
By taking us on a tour through over twenty full web site re-designs, Ben demonstrates vital pixel saving principles and practices at every turn of the page.
His commentary and full colour "before & after" snapshots of each site clearly show how the pixels were wasted and what he did to save them.
The results speak for themselves - clear, easy to use sites that look superb.
Who should read this book?
If you design, build or commission web sites, you need to understand what turns visitors off, and why wasting pixels is not only inefficient, but actively repellent.
Your website has about two seconds to convince a visitor that it's worth visiting - you need to make this moment count.
This book will help you.
This book will give you...
Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.
Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.
Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.
Don't take my word for it!
Howie Jacobson is the author of “Adwords for Dummies”. He says...
“Save the Pixel is the best book on web design and usability I've ever read, and one of the best books on internet marketing in general. If you're sending traffic to your web site via Google AdWords and you haven't discovered the strategies and tactics in Save the Pixel, I guarantee you're throwing away money.
“It's not just information, but a systematic way of designing a site for your customers rather than your web designer's online portfolio. Save the Pixel is the one book I insist my clients read before I'll roll out an AdWords campaign for them.”
Chapters
- The Art of Simple Web Design
The core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the content, not the box" and more tips on design discipline.
Download this chapter for free - Why are we Here?
Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals. - Make a Site for its Visitors
Understanding what people are really looking for when they go to a web site, and helping deliver win-win solutions. - Spread the Smell of Success
The importance of creating a scent trail that keeps visitors believing that they're on track and engaged with the site. - The Simple Shall Inherit the World Wide Web
Proof of why simple works in web design, and why being brilliant doesn't necessarily mean being clever. - Getability and the Brand
Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand. - Layout
How to arrange web pages so that they're getable at every level, with clear real estate, a focal point, and a meaningful information cascade. - Navigation
A comprehensive guide to types of navigation, with a host of tips on what makes nav really work. - Noticeability
Balancing the visual impact of elements on screen to manage the visitor's attention to optimise retention and success. Looks at size, contrast, boldness, colour, space, 3D effects, and movement. - Give me Space
Reveals the Golden Rule of Spacing - how to arrange elements on screen for maximum readability and perfect meaning. - Design your Content
Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.
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eBook PDF download (7.4MB)
Sample Chapter:
The Art of Simple Web Design
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Save the Pixel is brillant, just brillant - just what is needed! A must read for anyone who designs and develops web sites.
Anne Nortcliffe, University lecturer
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Every working web designer should read “Save the Pixel”.
It demonstrates very well why real design is a lot more than mere decoration and why every pixel counts when your site tries to communicate a message as clearly as possible.Best $30 I spent all year... -
After working on website development for years I read the "Save the pixel" book by scratchmedia. It has revolutionised the way that I think about websites and I only wish I could have read it sooner.
David Carr
Educational Use
If you're a tutor and would like to use "Save the Pixel" in a school, college or university, you are welcome to print out excerpts for your students.
If you use the material for large numbers of students, you are invited to make any donation you feel is appropriate.
