Web Design eBook Web Design Book

How You Can Make Your Web Sites Make More Money… With Ease
(Special 30%-Off Offer)

Most people who come to most sites give up without getting what they came for. That costs web site owners billions every year.

What concerns me is that the reason why most sites fail is not from lack of cleverness or creativity. (In fact, it's usually the reverse.)

I have been designing web sites for over 15 years, and have seen thousands of examples of what works - and what fails. These experiences have taught me a simple approach to web design that produces results time after time.

Simple Techniques to Make Your Sites More Effective

I would like to pass that approach on to you, so that you can apply the principles and boost your web site's profits. That's why I wrote "Save the Pixel", my simple guide to web sites that work.

"Save the Pixel" gives you a clear step-by-step guide you can apply today to make your web site more effective.

New! Second Edition

The second edition of “Save the Pixel” includes even more info and examples to show you exactly how to transform your web sites today.

Special Launch Offer This Week

I'm delighted to offer you the first chance to snap up the 2nd edition of “Save the Pixel” for one third off - just $28 (normal price $42)!

You don't need to be a designer to get the benefit of this book. If you are a site owner, web developer, or responsible for your organisation's web site, “Save the Pixel” will help you to succeed.

Simplicity is the Key

The "Save the Pixel" approach shows that simplicity is the key to your web site's success. We have proved that simple web designs can consistently deliver better results.

One of the key insights of the book is "Success is a function of attention divided by stuff". Attention is a fairly finite resource, but we can do a lot about stuff. Reduce the unnecessary stuff on your pages, and you'll increase success.

Most web sites are designed to please the person who did the design - not the person who has to use the site. They include content and design that may be appealing, but do nothing to help conversion if they draw attention away from the elements that lead to success.

Any stuff that is added to a site that does not directly support the site's goals by helping serve visitors will decrease the site's effectiveness.

When done effectively, simple web design lets you guide your visitors' attention to the clues that tell them they're in the right place. It shows them exactly where to go next to find what they want, with minimal distraction.

It keeps them focused on the content (not the packaging of the content) and on the next steps you offer them.

A Word of Caution!

But let me offer a word of caution: The simple approach is only effective when the right elements are included in the right way.

The 11 chapters of "Save the Pixel" will lead you through my comprehensive process for creating simple sites that works every time.

I'll explain how you can:

  • Look at your web site through the eyes of a first-time visitor
  • Work quickly and maximize your effectiveness when making changes
  • Really understand what your visitors need to see - and what they don't need!
  • Choose what to include and what to exclude
  • Discover compelling win-win propositions
  • Make every page instantly shout out "Yes! You're in the right place!"
  • Arrange content for maximum effectiveness
  • Choose the right navigation options that make your site easier to use
  • Master the 7 key design factors that help you manage your visitors' attention
  • Increase readability to make your site accessible to everyone

"Save Hundreds of $$$"

Here's what just one reviewer said.

If you are doing anything online, or are considering it, then Save the Pixel will be some of the most valuable stuff you'll ever read.

If you're just getting started and don't have a site yet, Ben's insights will save you a lot of time and hundreds of dollars in unnecessary design dead ends and fancy dysfunctional sites.


The Secrets of Making a Successful Web Site

There are lots of books on marketing, SEO, usability, and graphic design techniques, but "Save the Pixel" is the first that pulls together all the most important techniques into a simple guide for site owners and designers.

The great news is, we've discovered through designing hundreds of web sites and running dozens of experiments that the things that make web sites really work are actually quite simple. Not only are the core skills simpler than you might think, I truly believe that you can make really effective web sites - without being a graphic design wizard!

In fact, most web sites lose visitors through the same simple mistakes, which actually make it harder for your visitors to engage with your brand, and less likely they'll find what they want.

"Save the Pixel" was written to help you avoid making those mistakes, resulting in a site that works for your customers, and really supports your business goals.

Hundreds of Simple Techniques to Maximize Your Web Site's Conversion Rate

"Save the Pixel" is both a simple design philosophy and a comprehensive toolkit of easy-to-use techniques that increase your web site's success, and which any site owner can apply successfully.

Through a series over 20 full web redesign case studies, I present a complete set of vital pixel-saving principles.

My tutorials, notes, and "before & after" snapshots of each site redesign clearly show where pixels are so often wasted and what you can do to save them, without sacrificing appeal.

The results… clear and appealing web sites that people like to use - every time!

"Save the Pixel will change the way you design websites"

Spencer Norman

What This Book Will Give You

Guide to simple web design.

Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with less effort and with more impact.

A full set of Design Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.

Dozens of Practical Techniques and tips on information architecture, page layout copy writing craft and graphic design.

A great series of over 20 case studies, where I redesign web sites & show these simple skills in action.

Confidence that YOU CAN apply my techniques today to great effect!

Don't take my word for it… Marketing Experts Agree

Howie Jacobson

Howie Jacobson is the author of “Adwords for Dummies” (and System Faculty member). He says...

“Save the Pixel is the best book on web design and usability I've ever read, and one of the best books on internet marketing in general.

If you're sending traffic to your web site via Google AdWords and you haven't discovered the strategies and tactics in Save the Pixel, I guarantee you're throwing away money.

“It's not just information, but a systematic way of designing a site for your customers rather than your web designer's online portfolio.

Save the Pixel is the one book I insist my clients read before I'll roll out an AdWords campaign for them.”

You don't have to follow a long, expensive course to learn the more important skills for designing great web sites.

Save the Pixel costs just £27 (less than US$42), and it really contains all you need to know to be able to craft really effective web design!

Here's what a few fans say…

Save The Pixel v1 was my favourite e-book of all time, so I'm looking forward to starting on version 2 which promises to be a cracker :) Keep up the great work!

Carl Watney

"Ben Hunt has done a great job writing this one, its simple, pleasure to read and - last but not least - cheap."


"It's just what I was looking for. I know it will be a lot of use for me to build my new website.

"I would have bought the e-book for double the price"

Edwin van de Plasse

Now 12 Chapters Crammed with Professional Tips

  1. The Art of Simple Web Design
    The core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the content, not the box" and more tips on design discipline.
    Download this chapter for free
  2. Why are we Here?
    Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful goals.
  3. Make a Site for its Visitors
    Understanding what people are really looking for when they go to a web site, and helping deliver win-win solutions.
  4. Spread the Smell of Success
    The importance of creating a scent trail that keeps visitors believing that they're on track and engaged with the site.
  5. The Simple Shall Inherit the World Wide Web
    Proof of why simple works in web design, and why being brilliant doesn't necessarily mean being clever.
  6. Getability and the Brand
    Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a guide on defining or developing a brand.
  7. Layout
    How to arrange web pages so that they're getable at every level, with clear real estate, a focal point, and a meaningful information cascade.
  8. Navigation
    A comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
  9. Noticeability
    Balancing the visual impact of elements on screen to manage the visitor's attention to optimise retention and success. Looks at size, contrast, boldness, colour, space, 3D effects, and movement.
  10. Space
    Reveals the Golden Rule of Spacing - how to arrange elements on screen for maximum readability and perfect meaning.
  11. Design your Content
    Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful text and imagery that get your message across better.
  12. In a Nutshell
    A handy check list of all the “Save the Pixel” principles that you can check every page against.

"The smartest guide to effective web design out there, and probably one of the best books on Internet marketing that youre likely to find."


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'Save the Pixel' - a complete guide to web design.

What You'll Get
With the 2nd Edition

About Ben Hunt

Ben Hunt is lead designer and consultant at web design agency Scratchmedia.

He has created hundreds of web designs for companies, government and charities.

Ben's free tutorials on web design have been ready by millions of readers.

He is acknowledged as a thought leader in effective web design techniques.

His second book “Web Site Optimization from Scratch” will be published by Wiley & Sons in late 2010.

Rave Reviews!

Save the Pixel is brillant, just brillant - just what is needed! A must read for anyone who designs and develops web sites.
Anne Nortcliffe, University lecturer
After working on website development for years I read the Save the pixel book by scratchmedia. It has revolutionised the way that I think about websites and I only wish I could have read it sooner.
David Carr
A real gem of a book.
Trent Brown
Every working web designer should read it as it is chock full of great tips and advice for creating great user experiences. An excellent resource even for seasoned Web design pros but it should be required reading for all aspiring and new Web designers but especially wannabes This book demonstrates very well why real design is a lot more than mere decoration and why every pixel counts when your site tries to communicate a brand or message as clearly as possible. Best $30 I spent all year...
The principles in this book are really outstanding and really work. I utilized some of the techniques with the getability section and some various techniques, and it helped me close 2 projects worth over $4000 each.
Save The Pixel v1 was my favourite e-book of all time, so I'm looking forward to starting on version 2 which promises to be a cracker :) Keep up the great work!
Carl Watney
I just read Save the Pixel and loved it! Ive read about a half a dozen books on web design, and Save the Pixel says 3X as much in half the space.
Hi, Im a web designer in the U.S. I bought your book Save the Pixel and I found it incredibly useful and helpful. It seems impossible to find information on how to effectively communicate on the web, and this book was a great help. THANK YOU!
Jillian Nickell
Whether you are a web designer or a company looking to enhance your web presence, Save The Pixel is a must read.
Paul Dixon
If you design websites, you will want to check this out.

An easy to read and apply how-to guide to building simple and effective websites. I purchased this ebook a while back and I can say from personal experience that it is worth every penny. It is chock-full of real advice and instruction on building clean, crisp websites that meet the needs of your clients.
Bernadot Studios
“Save the Pixel“ - one of the best books on goal-oriented webdesign.

Ben Hunt has done a great job writing this one, its simple, pleasure to read and - last but not least - cheap.

The key idea is that design is a means of information communication and presentation, which many webdesign companies completely forget. Now this guy reminds it to you.

Having 6 years of design experience, I highly recommend this book to anyone involved in sites production or thinking about ordering a site for himself.

Why should you read it? Simple: you will learn to work less, work faster and work more efficient. Given that the book isnt a thick old-school manual you will read and start to implement the contained ideas real fast.
This book is fantastic! As a self taught web designer I have been on the lookout for this book for years! Thank you, Ben. Not only will this make my decision making easier - it will save me from the hell of its not quite perfect... I GET IT! I am excited to get to work - something I havent been for quite awhile!
Well worth the money. He has a very no-nonsense style that I think a lot of us as web designers need to re-adhere to.
Kara Gates, Base Aesthetic
Any webdesigner should buy and read this great ebook. Unless youre a guru webdesigner already, youre bound to learn something from this ebook. The focus is not on the technical or arty aspects of webdesign, but purely on the functional and communicational aspects of web design. Very inspirational, very nice to read. Especially when youre relatively new in web design, but not a complete rookie, and want to take your general web design knowledge to a higher level, this is an absolute must read!
Jurgen Nijhuis, ArgosMedia
One of the best book I have ever read about web design.
James Bell

Web Design from Scratch has been on my bookmarks for the longest time now, as I was taken aback when I first chanced upon it. It presented web design in such a structured, educational but yet enlightening way that I could not help but continue to be drawn to its contents. It helped shape the way I design my sites, even though web design is just a hobby of mine. So when Ben released "Save the Pixel", it was almost a given that I would purchase it.

And the book sure did not disappoint. Filled with lots of examples, Ben gave a terrific explanation about how to develop a site, from the concept, all the way down to production, complete with diagrams, theories and frameworks. It might sound like a mouthful but somehow, he made it easy to understand. And what I realize, it can be applied to almost any design work one is embarking on, advertising campaigns, posters, billboards, magazine covers, etc. The concepts presented were something new and revolutionary and challenged the way I thought about what creativity really means. I have read it and re-read it and still found it refreshing and useful.

“Save the Pixel” is certainly a gem that I would recommend to anyone who is interested in design work of any kind, and not only web design.

Benjamin Png
The book was excellent - short and to the point.
Richard Griffiths

A great book from a great teacher.

With very clear principles and with countless ideas, Save the Pixel showed me what I want the websites that I create to be like.

Chen Nathan
“Save the Pixel” will change the way you design websites.
Spencer Norman

I want to recommend a 100-page ebook thats the smartest guide to effective web design out there, and probably one of the best books on Internet marketing that youre likely to find.

The ebook is called Save the Pixel and its by Ben Hunt, a UK-based web designer who has drawn a lot of attention with his very useful online tutorials and articles about Web 2.0 design.

If you are doing anything online, or are considering it, then Save the Pixel will be some of the most valuable stuff youll ever read.

If youre just getting started and dont have a site yet, Bens insights will save you a lot of time and hundreds of dollars in unnecessary design dead ends and fancy dysfunctional sites.


I bought the Save the Pixel ebook and found it amazingly helpful and eye-opening.

Your approach is so simple, I think of it as simple genius. I'm not trying to butter you up but my former company has contracted with web designers in the past to build sites for various products. I always struggled with the designers because the layouts just were not working but I had a hard time figuring out and explaining to them why.

Your ebook made it all very clear.

Roberta Altstadt

I finished reading it on the plane home yesterday and really enjoyed it. I found that it provided reaffirmation for some ideas and clarified others. I also found some new ideas around displaying results. The entire concept of simplifying and stripping away to reveal meaning makes a lot of sense to me.

The case studies were really valuable in showing how you managed to clearly represent what the end client will be looking for. The TraceTracker design really blew me away. Well done. Visually stunning and you figured out a way to communicate what the company provides.

Jim Spencer

Its just what I was looking for. I know it will be a lot of use for me to build my new website.

I would have bought the e-book for double the price

Edwin van de Plasse
For anyone who still cares about quality design and clean, intuitive user interfaces for modern web designs, Ben Hunt is your man.

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